Fashion Lines

A fashion line is a clothing subsidiary that designs and sells garments according to a specific ethos, often only slightly different than the company's flagship brand. A single designer or creative director will often be in charge of many lines, each presenting a different take on the company or brand's main idea.

·         Designers Line: Dona Karan, Calvin Klein

·         Bridge Line: Anne Klein, DKNY

·         Better/Moderate Line: Jones New York, Gap

·         Budget Line: Discount store private label

Retail Fashion Merchandise

This is related to the direct sells. Retail is buying of apparel product and selling them to the ultimate customer for a profit.

Apparel Merchandising

Apparel merchandising terms is more use in manufacturing environment and it involves the conceptualization, developed, procurement, of raw materials, sourcing of production, and delivery of apparel products to the retailers.

Sourcing merchandise

Sourcing merchandise is buying or selling or sourcing of raw material, trims and accessories for production. This is an important job of a merchandiser.