Merchandising

As a student of Fashion Merchandising and Production how much I learn about merchandising, any goods/product which is up for sale, purchase or trade is Merchandising. It is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

For all of product sector definition of merchandising is same. Is it an electrical product or apparel? Just their working procedures are little bit different depending on product type.

In Bangladesh one of the favorite jobs is apparel merchandising job. Now a day’s competition for merchandising job is going higher.

For a batter merchandising job everyone should know about merchandising. What is it? What are job description / responsibility of a merchandiser? What should know before starting career as a merchandiser?

For knowing those things first job is to know about Types of Merchandising.

Types of Merchandise:

 

Basic Merchandise:

In a basic merchandising there has no change of product, its deals with necessary and functional product, viz; tube lite, toothpaste, bathing towels etc.

Fashion Merchandise:

Fashion merchandise deals with Aesthetic apparel, where product changes frequently or occasionally. Fashion merchandisers are also known as a Merchandiser or Apparel Merchandiser. Fashion Merchandisers on the apparel production side track and analyze market trends, production costs, and previous sales numbers to determine the product direction that the manufacturers will take each season.